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	<title>SiliconVerse &#187; strategy</title>
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	<link>http://blog.siliconverse.com</link>
	<description>Technology, Business &#38; Life in Digital Village</description>
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		<title>You cant sell same thing to everyone in same way</title>
		<link>http://blog.siliconverse.com/2009/05/08/you-cant-sell-same-thing-to-everyone-in-same-way/</link>
		<comments>http://blog.siliconverse.com/2009/05/08/you-cant-sell-same-thing-to-everyone-in-same-way/#comments</comments>
		<pubDate>Fri, 08 May 2009 21:48:09 +0000</pubDate>
		<dc:creator>Ruchit</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://blog.siliconverse.com/?p=508</guid>
		<description><![CDATA[NYtimes published this article heading ‘In Developing Countries, Web Grows Without Profit’ couple of days back on internet, where the likes of Youtube &#38; Veoh services talked about huge investments they had made for certain geographical location ( because people use &#8230; <a href="http://blog.siliconverse.com/2009/05/08/you-cant-sell-same-thing-to-everyone-in-same-way/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>NYtimes published <a href="http://www.nytimes.com/2009/04/27/technology/start-ups/27global.html?_r=2&amp;partner=rss&amp;emc=rss" target="_blank">this article</a> heading ‘<strong>In Developing Countries, Web Grows Without Profit’</strong> couple of days back on internet, where the likes of <a href="http://www.youtube.com/" target="_blank">Youtube</a> &amp; <a href="http://www.veoh.com/" target="_blank">Veoh</a> services talked about huge investments they had made for certain geographical location ( because people use their service more in those location) and then cribbing about how ‘tiny’ or no profits they are making from those locations.</p>
<p>This article made some rounds/buzz in the circle as people around suddenly thought they now know a proven way of not investing in/for these geographical location, or even throttling out users.</p>
<p>I wonder <strong>why would you not want your users to use your service??</strong> After all users are using your services in legitimate legal way! They did not hacked away your bandwidth, but using the content you wanted your users to watch.</p>
<p>Issue here is with the <strong>business model </strong>you have chosen and NOT with user base of a specific geographic location.<strong> </strong>There can be nothing better if you have a shop and you have customers lined outside., but my friends <strong>You can’t sell same thing to everyone in same way</strong>. You should know how to monetize your content.</p>
<p>As <a href="http://www.ram-charan.com/ram_charan.htm" target="_blank">Ram Charan </a>points out in one of his <a href="http://www.ram-charan.com/videos/ram_charan_covey1.wmv" target="_blank">videos</a>, you would need to think like a shopkeeper around the corner.</p>
<p>Another example I want to quote is of <a href="http://twitter.com/" target="_blank">Twitter</a>. Very famous, useful ( atleast for some) millions of users, revnues??? They may have some money making plans..but? On other hand look at another service <a href="http://www.smsgupshup.com/" target="_blank">SMS Gup Shup</a> which is famous, useful ( atleast for some), around 20 million users, and revenue=$150,000 USD and expecting break even in couple of months. Importantly, GupShup is on the way to make profits by &#8216;selling&#8217; to people in the same geographies.</p>


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