No, I am not talking about phones here, but I think this would be applicable on them as well

Few things to infer:

1. Product you are building is not what you want
1. Either you are not communicating well to your team about the product you want
2. You don’t have a great team in place to translate your idea into a functional product
2. Competitor have nailed it. They have a product which their competitor’s like.

What can you do now!

1. Work with your team and get their feedback. Do they feel good about competitor’s product too?
2. Analyze competitor’s product and figure out what makes their product better.
3. Before you start filling gap, think if you should continue moving in the same direction ( because customer have nailed it) , choose a new one OR augment your existing one.
4. Hire appropriate guys if you need to.
5. Do not let competitor’s product go out of site….you can learn a lot from them.

Have you been in love with your own competitor’s product? How did you dealt with it? Add your comments below.

You can also follow me at twitter @ruchitgarg

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