If you are working on your strategy to reach upto maximum number of users and increase your customer base, you might want to read this recent study conducted by Business.com on Social Media.

It tries to give answers to some of the interesting questions like:

1. To what social media sites do business people turn when seeking the information they need to do their jobs on a day-to-day basis? And what are they looking for?
2. What do people consider to be the most useful social media resources for business information (and, therefore, the most valuable social media sites on which B2B companies should participate in order to reach their target audience)?
3. What are the most popular types of social media initiatives among B2B companies, and is the impact of these initiatives visible in business results?
4. How do B2B companies judge social media success?

Its free to download, but registration required.

If you are reading this blog post on the web, you might have already noticed a new widget I have added on the sidebar. If you are reading on email, you might want to click here and check it.

Its a flash based twitter widget, which would display my recent tweets and some other key information about my twitter profile, like number of follower, follow me, etc.

This is an interesting graphical representation of how twitter has evolved from the days of SMS to what we are seeing it today.

So today, I outnumbered number of people I am following on twitter by number of people who are following

Numbers are still small but nice to see

I had an account with twitter @ruchitgarg for quite some time but I started using it actively very recently. Results? See a jump in my follower base.

Wohoo! I am loving it

If you have a twitter account, you can find how you are doing with your twitter account at http://www.twittercounter.com