This post is a follow up post of my previous post on Post offices in India-1
Darwin’s theory of survival of the fittest applies here as well.
Its 2010 and we still get paper mails in the letter box, but then usage of post offices in India has been significantly dropped ( i don’t have survey numbers to support) but ask any college going student on when did he/she licked a stamp and affixed it on the letter to drop in that red colored post office standing alone.
![390344272_4e04a681e9[1]](http://blog.siliconverse.com/wp-content/uploads/2010/02/390344272_4e04a681e91.jpg "390344272_4e04a681e9[1]")
(photo source http://farm1.static.flickr.com/150/390344272_4e04a681e9.jpg)
Phones and emails has made it easy to deliver/communicate message and has hit postal department’s main line of business of ‘delivering messages’ but I think few things needed to be done (from end-user’s point of view) to get this back in business ( Do we need Lalu Yadav to reform this?)
1- Improve service reliability: If a private courier guy can deliver my letter next day( off-course he charges premium), why cant post office does it as well? With all its resources and being a government owned body, probably they can offer a cheaper and reliable service.
2- Diversifying business: Post offices have last mile presence, which is a great plus. They can use their spaces and network to sell/provide other services and maximize their revenues. People would love to finish/perform more than just dropping for buying stamps.
In my next post I will be writing more about some of the business post offices can get into to diversify and maximize their ROI.
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