If you are working on your strategy to reach upto maximum number of users and increase your customer base, you might want to read this recent study conducted by Business.com on Social Media.
It tries to give answers to some of the interesting questions like:
- To what social media sites do business people turn when seeking the information they need to do their jobs on a day-to-day basis? And what are they looking for?
- What do people consider to be the most useful social media resources for business information (and, therefore, the most valuable social media sites on which B2B companies should participate in order to reach their target audience)?
- What are the most popular types of social media initiatives among B2B companies, and is the impact of these initiatives visible in business results?
- How do B2B companies judge social media success?
Its free to download, but registration required.