I had a good discussion this morning with one of my friend who has just completed some course from IIM Bangalore and looking forward to start of her own. In this discussion she shared name of her planned venture with me, and looked for feedback.
Below is what I shared with her( and thought I should share it with you all)
- KISS: Keep it simple and stupid. Your product name can be VeryGlorifiedWayOfMentioningSomethingVerySimple, but if its this complex, I am not going to remember about it.
- Connect with Audience: Name should connect with users who are going to use your services and probably pay for it. e.g. I can keep name of my next webproject as httpWebRequestToFindBankAccountString, which might make sense to some technical folks around, but not for the people who might actually be using your product.
- Follow your heart: At the end of the exercise if you are not confortable with what you get, whats the point? Go for a name which you think is the best. After all you should feel attached with this new name too.
Once you are done with name which satisfies both of the above requirements, you can design logo and add a punchline to it, to add to the whole story.
What do you think when you think about naming a product or a company?