How NOT to provide customer support

Example 1: Try contacting ICICI bank support over email through their website www.icicibank.com . They provide you an online form, where you can type in just 20-30 characters to explain your complex banking problem or a question about a particular transaction made. Once you fill in the data and hit submit, it asks you to come back after two days to submit form ‘again’ since its just been a day or two of the transaction happened.<sigh>. Alright. Come back and fill in the form again after two days and luckily i got response. Funny part comes now: email from a customer support comes in trying to explain the issue ( which I failed to understand) and at the bottom of the email its written ‘please do not reply to this email’.

Never thought that corporation of this big size do not understand how to provide support or probably they do not care.

Example 2: Call in AT&T Customer support. As always your wait time would be around 30-45 minutes. Call them towards the end of day and wait for your turn to get connected to agent. You will hear message meant something like ‘you are esteemed customer, please be in queue, someone be with you shortly’ wait for patiently as it might take 70-80 minutes. Suddenly they would prompt you that we should call back again as we have called the customer support after normal office hours<sigh>.

Why did they made me wait for 80 minutes on call then?

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  • RK Dhanvada

    Ruchit you could not mentioned it well about ICICI but on the same note, try the Amazon Service ( http://www.amazon.com )I just need to send the message and for sure in 24 hours there would be solution.. Yes a solution and not those automated one.

    They have business plans made on the customer centric and driven by customer.. Not those tie clad MBA tribe who are Mostly Below Average

    Why other companies learn from Amazon the best of the customer service practice.. There were those days when there used to Peer Benchmarks of Practices to raise the bar of standards..

    Do you hear them ?

    RK Dhanvada

  • http://ICICIBank ICICI Bank Service Team

    Dear Sir (Ruchit),

    Please write to us at headservicequality@icicibank.com with your account number and contact details. Please use subject line as ” Comments from Site”.

    Sincerely,

    Nazia Sayeed
    Office of Head Service Quality
    ICICI Bank.

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