I just finished reading a wonderful book Art Of Start by Guy Kawasaki (a famous venture capitalist and ex-apple employee).
He has done a wonderful job not only with raising all the points which all startup entrepreneurs should know about, but also used simple language and lots and lots of real life examples helping reader understand the logic.
I would recommed all of startup entrepreneurs (or trying to start something) to go through this book.
Thanks Guy for writing such an interesting & valuable book.